The Adobe® AIR™ runtime enables you to have your favorite web applications with you all the time. Since applications built for Adobe AIR run on your desktop computer without a web browser, they provide all the convenience of a desktop application.

Companies like eBay and AOL are using Adobe AIR to create exciting new applications that allow you to use their services on your desktop.

In short, Adobe AIR means applications that are easier, more powerful, and more fun to use.
With the Adobe® AIR™ runtime, you can deliver branded rich Internet applications (RIAs) on the desktop that give you a closer connection to your customer.

Adobe AIR uses the same proven, cost-effective technologies used to build web applications, so development and deployment is rapid and low risk. You can use your existing web development resources to create engaging, branded applications that run on all major desktop operating systems.

The benefits are extensive. By using Adobe AIR as part of your RIA strategy, you can boost productivity, extend your market reach, enhance customer satisfaction, improve customer retention, lower costs, and increase profits.

With Adobe AIR, you can:

• Establish a more persistent connection with existing customers
• Deliver fully branded experiences with desktop functionality
• Leverage existing personnel, processes, and infrastructure
• Develop and deliver RIAs efficiently using proven Adobe technology
• Increase the ROI of your web investments